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Poster: rdenirojb87 Date: May 22, 2012 06:41:27am
Forum: GratefulDead Subject: Pabst

Well, like deadhead53 says, for the price it is good. Although I would describe it as “drinkable,” rather than good. But, it has also become somewhat of a fad in recent years, particularly among college crowds, and hipsters (I'll get to that in a moment).There have been loads of pop culture references to PBR which has helped increase it's popularity as well.

I was introduced to the craze of PRB about 6 years ago, with it being one of the staples for beer pong tournaments at college parties (Keystone is the current reigning champ). We drank it because we loved the old school cans and image of the company, as well as the PRB's association with hicks (http://www.youtube.com/watch?v=4N3iVHxP8FQ), since Susquehanna University is smack in the middle of Bumblefuck, PA. When we got a house off-campus, we would sit on the front porch drinking PRB's, and watch the Amish go by on horse and buggy. Then we would get stoned and go play with the wild Alpacas (they are really mean!), but that's another story.

Anyway, I did a little research, and apparently the main reason for the increase in PPR's popularity is those damn hipsters. I couldn't believe this:
http://www.nytimes.com/2003/06/22/magazine/the-marketing-of-no-marketing.html

http://money.cnn.com/2009/12/10/news/companies/pbr_pabst_blue_ribbon.fortune/

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