Dishes, dishes, dishes three times a day and breathes there a
housewife with souls so dead who sometimes to herself has not said, why can't
something be done to release a monotony of this everyday kitchen chore?
Yes, this laborious task of washing dishes is with us, that is the
housewife, all the time.
But it is something that presents to you, the salesman, one of the greatest sales
opportunities ever to come to the appliance field.
Why?
Let's reflect a moment.
About the vacuum cleaner for instance, does the housewife have to be sold
on the advantages of this appliance?
She knows that the vacuum cleaner does a better cleaning job on her rugs and
furniture than she could do by hand.
She knows it's the modern way to keep her house hygienically clean
and mechanical refrigeration.
Does the housewife have to be sold on the benefits of
using a mechanical refrigerator?
She knows that this kitchen appliance automatically keeps her
foods below 50 degrees.
She knows this is the modern way to preserve foods better than ever before.
Or the automatic range.
Does the housewife have to be sold on what this appliance means to
her in freedom from the kitchen?
She knows that once she sets the controls, the range automatically does the rest.
She knows this is the modern way to cook.
The home laundry.
Does the housewife have to be sold on what this
appliance means to her on wash day?
She knows the confining hours around the wash tub are a thing of the past.
She knows this is the modern way to take care of wash day.
All these things are accepted today by the American housewife because
of you, the salesman.
Yes, you, the salesman, are responsible for these contributions to gracious
living because you have made the housewife realize that the vacuum cleaner cleans
better, the refrigerator keeps food safer, the automatic range gives her more
freedom from the kitchen, and the home laundry does away
with the drudgery of wash day.
You have made her conscious of a better way of living.
But still, there are the dishes, dishes, dishes, three times a day, seven days a
week, months after month after month.
And where is the housewife who has not said to herself, why can't something be
done to modernize this monotonous everyday task?
And because every housewife has always liked the idea of a really practical and
efficient dishwasher, something was done about it.
Yes, the Mullins Manufacturing Corporation, world's largest maker of modern steel
kitchens, did something about it in offering to the housewife the latest and
greatest contribution to a better way of living in the American home, the new
Youngstown Kitchen's automatic dishwasher.
And what does this mean to you?
It means a new chance for you to cash in on the latest and greatest sales
opportunity ever to hit the appliance field.
A great sales opportunity because Mullins waited to get into this field until it
developed a superior product, a product that embodies the first constructive idea
in dishwashing, an idea that completely modernizes dishwashing.
Just as the vacuum cleaner, refrigerator, automatic range and the home laundry
modernized other household work, so does this new Youngstown Kitchen's automatic
dishwasher simplify and modernize dishwashing.
And that is something encouraging to every housewife in the land.
Why do your dishes the old fashioned way when you do your other
household work the modern way?
Yes, that's what you are selling, modernization of dishwashing.
You are selling relief from the doldrums of this unpleasant everyday task.
Let's look closely at this new Youngstown Kitchen's automatic dishwasher and see
how it works for you in
an enviable selling position.
The Youngstown Kitchen's automatic dishwasher operates on an entirely new
principle in dishwashing, a principle based on the positive water spray action
of a revolving jet tower.
So powerful is the positive action of the spray from the jet tower that every
dish, every glass, every piece of silverware, every pot or pan is
brushed sparkling clean by this amazing hydro brush action every time.
This is important.
So let's slow down the action and actually see what goes on inside the tub.
This is important because here is the new idea in dishwashing
that gives the Youngstown Kitchen's automatic dishwasher
superiority in the field.
Does this completely modernize dishwashing?
Every housewife in the land will answer, yes.
But there are many other advantages with a tremendous appeal to the housewife,
advantages which will prove to her that this dishwasher completely modernizes
dishwashing, advantages with a tremendous appeal to you from the standpoint of
sales, because only the Youngstown automatic dishwasher offers
all of them to the housewife.
Hot water, really hot water is absolutely necessary to clean dishes properly
and for efficient drying.
And you don't have to sell a new hot water system to get it.
In the Youngstown Kitchen's automatic dishwasher, the glass-lined hot water
booster heater steps up the water temperature to between 180 and 185 degrees,
hotter than the hands can stand, to assure hygienically clean dishes every time.
Pressure. Water is forced through the holes of the jet tower at a constant
uniform pressure, no matter what the incoming pressure of the water may be.
In the Youngstown Kitchen's automatic dishwasher, a centrifugal pump creates this
pressure to force water to every part of the washing tub.
Placement of dishes.
The scientifically designed racks make it convenient to place
dishes without removing the racks.
Convenience, yes.
And these racks are so designed that no dish, no glass, no piece of silverware
can be placed where it will escape the hydro brush spray action
of the revolving jet tower.
Water action.
The revolving jet tower creates a spinning brush of water, a positive jet spray
whirling around to reach every corner, from top to bottom.
Here is where the Youngstown Kitchen's automatic dishwasher really stands out.
This positive, powerful hydro brush jet spray action is effective at the top,
center, bottom, and all levels in the dishwasher to completely
eliminate every blind spot.
Speed of operation.
The Youngstown Kitchen's automatic dishwasher completes the job of washing one
capacity load in only nine and three-quarter minutes.
Nine and three-quarter minutes.
This is especially important to the housewife when
more than one loading is required.
In fact, the more dishes you have, the more time you save.
Will these features help you sell the housewife that here for the first time is a
dishwasher that will relieve her from the unpleasant task of doing dishes,
dishes, dishes three times a day?
Do these features completely modernize dishwashing?
Every housewife in the land will answer, Why do your dishes the old-fashioned way
when the Youngstown Kitchen's automatic dishwasher will do them
for you the modern way?
Let me show you what I mean.
Dishwashing is always with us.
But when you have a dishwasher, it saves you time and energy, and it washes your
dishes identically clean every time.
Well, all the unpleasantness of the chore is done away with.
And just think of the thousands of hours that your hands
don't have to soak in dishwater.
When you do dishes the modern way, your work is limited.
The preparation of the dishes for the dishwasher is simple.
All you do is scrape the excess food particles into the food waste disposer, and
the dishes are ready for the dishwasher.
No pre-rinsing is necessary.
Then simply place them in the convenient racks.
Next, add the detergent.
Close the top and turn the switch.
The dishwasher does the rest.
The water, as it's recirculated through the dishwasher, is strained through a
fine screen filter to keep the wash water clean all the time.
Of course, there are the pops and pans.
Whether you do them while you're eating or later depends on your own preference,
but the dishwasher washes them sparkling clean.
Some pops and pans are oven dishes, such as those containing foods oven baked for
a long time, may require preliminary attention, like scouring by hand.
But you can put them in the dishwasher just as they are, and let
them wash while you're enjoying your meals.
You will be surprised at what the dishwasher will do.
[...] items will remain on such pans after the dishwasher does its job
are easily removed.
Easily removed for cleaning too are the jet tower and screen filters.
These may be taken out without removing the racks
to keep your dishwasher hygienically clean.
Yes, the new Youngstown Kitchen's automatic dishwasher takes over the most
disagreeable labor of this daily household chore.
It washes dishes and pots and pans faster, cleaner
and better than you can do by hand.
It's proof to me that it really modernizes dishwashing.
Proof. Proof that the Youngstown Kitchen's automatic dishwasher can do dishes
faster, cleaner, better than any other way.
Proof to every housewife that this new dishwasher really modernizes dishwashing.
Prove it. That's exactly what we're going to do. Prove it.
Everyone agrees that the idea of an automatic dishwasher is good.
And most everyone agrees that there are good conventional dishwashers obtainable.
But we are going to prove the superiority of the principle of the Youngstown
Kitchen's automatic dishwasher in a performance demonstration that will bring out
its speed and efficient washing characteristics under the most severe conditions.
Here's how we're going to do it. This mixture you see being
prepared is mustard and egg.
A mixture home economists have thoroughly tested and found to be more adhesive
and harder to remove from dishes, glassware and silverware
than any other food soil.
This is the mixture to be used in this performance demonstration.
Every dish, every glass, every piece of silverware is coated with it
inside and out.
No corner of any dish is overlooked.
[...]
More than that, this mixture will be allowed to dry on the dishes for 12 hours.
Dried on for 12 hours. Dried on until it clings to every dish with such tough
resistance that it seems impossible to remove without long soaking or scraping.
And there are no special rules for these dishes in this test performance. No
special handling or placing in the racks.
They are going to get the same kind of a wash that normally soil dishes get.
The racks for holding the dishes are so made that you simply cannot put dishes
any place, top or bottom, where they will escape the positive
brushing action of the hot water.
This dishwasher is loaded to full capacity. Complete service for a family of six.
Dishes, glassware and silverware. All soiled with the tough, dried on
mixture of mustard and egg film.
In a way never encountered in daily home use.
They're all inside and the detergent is added.
We're ready to go now.
The top is lowered. The switch turned on and the stopwatch started.
In about nine and three quarter minutes at normal 55 pound city water pressure,
we'll see what has taken place inside this new revolutionary Youngstown Kitchen's
automatic dishwasher with its positive hydro brush spray action.
Right now the dishes, glasses and silverware are being brushed and scrubbed by
the whirling sprays from the jet tower.
As the jet tower spins around, the powerful streaming sprays of hot water cut
across the surface of every piece inside, strike the wall of the tub, splash back
and wash down every part of every surface at every level.
Hot water, hot cleansing water of between 135 and 145 degrees
temperature, assured by the 180 degree booster supply, pressure forced by strong
positive action through the tiny holes in the whirling jet tower to scrub and
brush and clean dishes more efficiently than ever before.
Let's watch the time now. And time's up. And the Youngstown Kitchen's automatic
dishwasher has finished the job in nine and three quarter minutes.
Just look at those gleaming dishes.
Every one sparkling clean and drying in their own heat, assured by
the booster hot water supply.
Remember how those dishes looked before the dishwasher went to work, completely
covered with the stubbornly resistant dried on mixture of mustard and egg? Where
is that tough adhesive dried on mixture now?
Every dish, every glass, every piece of silverware clean and bright.
And here is the proof. Proof that the Youngstown Kitchen's automatic dishwasher
washes dishes faster, cleaner and better than any other way.
Here is the proof. Proof that this new principle in dishwashing, the jet
tower hydro brush spray action developed by Mullens, is far and away ahead of
conventional dishwashers in effectiveness and efficiency.
Here is the proof. Proof that the new Youngstown Kitchen's automatic dishwasher
is the latest and greatest contribution to a better way of living.
Mullens Manufacturing Corporation challenges any dishwasher manufacturer to make
the same tests and compare their results with those you have just seen.
Here is proof that this great new dishwasher completely modernizes dishwashing.
Yes, completely modernizes dishwashing with two great
models to cover the whole market.
The all complete electric sink model, the versatile single cabinet model.
But what about the market? Since its inception, the Mullens Manufacturing
Corporation has been building one of the greatest markets, the present owners of
famous Youngstown Kitchens, and it is now made to order to sell.
More than that, the homeowners and the people who are going to build homes offer
another great natural market for this latest and greatest
contribution to better living.
Backing up the spectacular performance of the Youngstown Kitchen's automatic
dishwasher will be a national advertising campaign of smashing impact pointed to
the purpose of making Mrs. America conscious of this latest and greatest
contribution to better living.
Throughout the year, sales promotional activity of startling interest will again
and again intrigue the housewife and call repeated attention to this latest and
greatest contribution to better living.
All this is proof that the new Youngstown Kitchen's automatic dishwasher is the
latest and greatest sales opportunity ever to hit the appliance field. An
opportunity for you.
Mullens Manufacturing Corporation brings the greatest name in modern steel
kitchens, the famous Youngstown Kitchens, to the appliance field.
Mullens Manufacturing Corporation, world's largest manufacturers of steel
kitchens, now becomes the manufacturer of the world's finest dishwasher.
Mullens Manufacturing Corporation is spending millions of dollars to make every
housewife in America say, Why do dishes the old fashioned way when Youngstown
Kitchen's automatic dishwasher washes them the modern way?