A sponsored film made by Morton Goldsholl Associates for Pabst Brewing Company. Morton & Millie Goldsholl ran Morton Goldsholl Associates, one of Chicago's leading graphic design studios in the 1950s. The studio became recognized for their animations, progressive hiring practices and developing corporate branding packages for various companies. From our Mort & Millie Goldsholl Collection.


This movie is part of the collection: Chicago Film Archives

Producer: Morton Goldsholl Associates
Audio/Visual: sound, color
Keywords: Chicago; Design; Sponsored Films; 1960s

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Reviewer: Furrows - - January 9, 2012
Subject: beer can history
Mildly interesting extended ad that serves as an early 60's time capsule. Also a chance to see a beer can that needs a church key to open it- and the new tab top!